Preview Mode Links will not work in preview mode

The Tactical Entrepreneur

May 31, 2021

How do you best protect the people around you? You teach them to defend themselves. As the world goes through massive changes, more and more people seek out the knowledge they need to stay safe. And if you’re the right person to teach them, you have a golden opportunity.

Tom Scully is a Marine Veteran, former police chief, and partner at Sheepdog Firearms. His decades of experience in the military and law enforcement make him an ideal teacher, mentor, and guide to anyone hoping to dive deeper into self-defense and the world of firearms. 

On this episode of The Tactical Entrepreneur Podcast, Steve and Tom dig into the vital importance of taking personal responsibility for your safety and the safety of others, why you have to recognize your tribe and treat them like family if you want your business to thrive, and the trajectory of Tom’s path from Marine to firearms instructor and master storyteller. Listen in for some valuable insight on keeping customers coming through the door, no matter what’s going on in the world.


What You’ll Learn:

  • Why Steve and Tom have seen a significant upswing in the number of people who want to take self-defense classes, and why so many people choose Sheepdog for their training
  • How Sheepdog maintained a steady customer base, even during COVID, by pricing differently than their competition
  • What Tom does daily to stay on top of his priorities and keep focused on the crucial stuff
  • And much more!


Favorite Quote:

“At the end of the day, any business has to have customers to survive. Without the customers, you don't have a business, and I don't care how good your product is or what you're selling. If you don't have a loyal customer base, you don't have a business.”


  • Tom Scully


Connect with Tom:



How to Get Involved:

Steve Schabaker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.

You can visit Sheepdog Firearms online or reach out directly to Steve at

Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!