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The Tactical Entrepreneur

Jun 7, 2021

How did 2020 change your business? Maybe you saw a significant spike or a dip in your customer flow or had to switch up your marketing strategies. Of course, hard times always bring major change, but instilling solid values and a willingness to innovate into your organization will keep it standing strong no matter what comes your way.

On this episode of The Tactical Entrepreneur Podcast, Steve jams solo on the significant shift that COVID caused in firearm buyers and Sheepdog’s daily operations, the six essential practices you need in place to help your business thrive, and the power of consistency in building trust with your customers and your team. Tune in for some rocket-fuel insight you can put to work in your company right now.


What You’ll Learn:

  • Why Steve, Tom, and the Sheepdog family chose not to participate in the widespread price gouging that ammunition and firearm companies were doing
  • How to utilize social media and Facebook Messenger to take your customer service to the next level
  • What stacking small-but-vital victories every day does for your entire lifestyle over the long run 
  • And much more!


Favorite Quote:

“Small things done with excellence over time create huge results. Say that again: Small things done with consistency, over time, creates huge results. You're not going to be able to do one thing in your life, no matter what it is, once and be done. So almost anything worthwhile, we have to repeat.”


  • Steve Schabaker


How to Get Involved:

Steve Schabaker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.

You can visit Sheepdog Firearms online or reach out directly to Steve at

Check out this podcast on Apple Podcasts - don’t forget to subscribe, rate, and review!